Tips of the day: Celebrities should never change their names to anything shorter if they're eventually planning on changing their names back again. This is because the shorter name is easier to type, and so it will probably stick. JLo will for ever be known that way because it's just easier than typing in Jennifer Lopez. Then again they say that the point is to create something that lasts for ever - though in many cases the only things people create that seem to last for ever are their mistakes.
This useful tip is for bloggers. We're currently in an election. So if you want to get an edge with the search engines then just litter your post with political terms like presidential, worse than NAFTA, jihad, war on whatever, etc. Anything that could be borrowed from a political blog or talk radio and then fit into a general context might boost your blog like a dark horse candidate in the poles. So go on and broaden your constituency!